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Laguna Beach has a summer show where paintings come alive

The Pageant of the Masters grew from Laguna Beach's art colony roots and still stages famous artworks as live, carefully lit scenes.

Laguna Beach is already known for coves, cliffs, galleries, and summer crowds. The Pageant of the Masters adds something much stranger and more local. Famous artworks are made again on stage, with real people posed inside the scene.

The Festival of Arts began in 1932. “Living pictures” were shown at the second festival in 1933. That early idea could have stayed a small art-town stunt. Instead, it became a long-running Laguna tradition. The modern pageant uses makeup, costumes, painted sets, careful lights, music, and a lot of stillness. The goal is to make people look like paintings, sculptures, and other works of art.

The fun is partly the trick. Your eye knows people are on stage, but the light asks your brain to see a framed artwork. Then you start noticing the teamwork behind a quiet pose: set builders, artists, volunteers, musicians, ushers, and a town that has built part of its name around art.

It is also a good reminder that Laguna is a beach town with a real arts history. The pageant keeps that history visible in a way that feels very hard to copy somewhere else.

Where to see it

The Festival of Arts grounds and Irvine Bowl in Laguna Beach.

Sources

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Reviewed July 1, 2026

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